Capabilities

We engineer change from strategy to impact

Behaviour is where most strategies fail, both in the market and within the organisation. Customer features go unadopted, or new internal operating models fail to integrate. We design strategy, experience, and structural change entirely around how people actually decide.

Capabilities

We engineer change from strategy to impact

Behaviour is where most strategies fail, both in the market and within the organisation. Customer features go unadopted, or new internal operating models fail to integrate. We design strategy, experience, and structural change entirely around how people actually decide.

Capabilities

We engineer change from strategy to impact

Behaviour is where most strategies fail, both in the market and within the organisation. Customer features go unadopted, or new internal operating models fail to integrate. We design strategy, experience, and structural change entirely around how people actually decide.

What we do

The capabilities behind achieving the change

In the market, we ensure value is perceived and features are adopted by designing your strategy, digital experience, and growth architecture around human psychology.

External facing

Internal facing

Strategy & growth direction

Experience & interaction design

Growth & value realisation

01
Drive behaviour-led commercial & growth strategy

Growth strategy built on real behaviour, not preference.

AI value prop

02
Define product & service strategy

Portfolio and new propositions, both built for adoption.

AI value prop

03
Architect behavioural pricing and value

Price and communicate the way people actually perceive value.

AI value prop

04
Anchor AI strategy in behaviour

Priorities set by what people will actually do with AI, not what's technically possible.

AI value prop

What we do

The capabilities behind achieving the change

In the market, we ensure value is perceived and features are adopted by designing your strategy, digital experience, and growth architecture around human psychology.

External facing

Internal facing

Strategy & growth direction

Experience & interaction design

Growth & value realisation

01
Drive behaviour-led commercial & growth strategy

Growth strategy built on real behaviour, not preference.

AI value prop

02
Define product & service strategy

Portfolio and new propositions, both built for adoption.

AI value prop

03
Architect behavioural pricing and value

Price and communicate the way people actually perceive value.

AI value prop

04
Anchor AI strategy in behaviour

Priorities set by what people will actually do with AI, not what's technically possible.

AI value prop

AI adoption workshop

AI doesn't fail in the code. It fails in the room.

Every AI rollout succeeds or stalls on the same variable: whether the humans around it decide to trust it, use it and champion it. That decision is shaped by risk, habit and reputation, not just by model accuracy. In banking and insurance, that decision is shaped by risk, habit and reputation, not just by model accuracy.

This session gives you a practical, behavioural-science toolkit for diagnosing why AI adoption stalls inside real organisations, and what actually fixes it.

AI adoption workshop

AI doesn't fail in the code. It fails in the room.

Every AI rollout succeeds or stalls on the same variable: whether the humans around it decide to trust it, use it and champion it. That decision is shaped by risk, habit and reputation, not just by model accuracy. In banking and insurance, that decision is shaped by risk, habit and reputation, not just by model accuracy.

This session gives you a practical, behavioural-science toolkit for diagnosing why AI adoption stalls inside real organisations, and what actually fixes it.

AI adoption workshop

AI doesn't fail in the code. It fails in the room.

Every AI rollout succeeds or stalls on the same variable: whether the humans around it decide to trust it, use it and champion it. That decision is shaped by risk, habit and reputation, not just by model accuracy. In banking and insurance, that decision is shaped by risk, habit and reputation, not just by model accuracy.

Our clients

Trusted by forward-thinking organisations

Our clients

Trusted by forward-thinking organisations

Our clients

Trusted by forward-thinking organisations

  • "Personal assets or information about one's own family circumstances are very sensitive issues for most of our customers. The thought of the future or even one's own death also evoke strong emotions in many customers. BeHive has helped us understand what individual personas think, feel, how they react and what is important to them in certain situations. These insights helped us to make our product even better for our customers. Thanks to the whole team for the great and productive collaboration. I would never have thought to receive so many valuable impulses in such a short time."

    Jennifer Leger

    Position

    "Personal assets or information about one's own family circumstances are very sensitive issues for most of our customers. The thought of the future or even one's own death also evoke strong emotions in many customers. BeHive has helped us understand what individual personas think, feel, how they react and what is important to them in certain situations. These insights helped us to make our product even better for our customers. Thanks to the whole team for the great and productive collaboration. I would never have thought to receive so many valuable impulses in such a short time."

    Jennifer Leger

    Position

    "Working with BeHive Consulting was a fantastic experience. The entire team was dedicated, professional, and a pleasure to collaborate with. Their understanding of how large organizations like WHO operate, combined with their ability to integrate behavioral science into projects, made them great sparring partners for our project. They were fast, efficient, and flexible, always adapting to our needs and delivering great results. We highly recommend BeHive Consulting to any organization looking to elevate their work with expert insights and seamless collaboration"

    Aleksandra Olsen

    Position

    "Working with BeHive Consulting was a fantastic experience. The entire team was dedicated, professional, and a pleasure to collaborate with. Their understanding of how large organizations like WHO operate, combined with their ability to integrate behavioral science into projects, made them great sparring partners for our project. They were fast, efficient, and flexible, always adapting to our needs and delivering great results. We highly recommend BeHive Consulting to any organization looking to elevate their work with expert insights and seamless collaboration"

    Aleksandra Olsen

    Position

    "It has been a pleasure to collaborate with BeHive on defining emotional messages for consumers behind our TRESemmé portfolio. Highly enthusiastic, dynamic, professional team that came up with tailored solution with precision segments covering a wide area of consumer emotions and needs."

    Zsófia Molnár

    Position

    "It has been a pleasure to collaborate with BeHive on defining emotional messages for consumers behind our TRESemmé portfolio. Highly enthusiastic, dynamic, professional team that came up with tailored solution with precision segments covering a wide area of consumer emotions and needs."

    Zsófia Molnár

    Position

    "The BeHive team helped us consciously identify human behavioural patterns and routines, while simultaneously enabling us to reframe our own challenges. Throughout the engagement, we gained both theoretical frameworks and practical expertise, adopting a new mindset that brought us significantly closer to our target solution. They are a proactive, collaborative, and rigorous team of experts. I am confident our first joint project will not be our last. Moving forward, we are committed to leveraging this newly acquired capability to drive value for our clients."

    András Péter Kovács

    Position

    "The BeHive team helped us consciously identify human behavioural patterns and routines, while simultaneously enabling us to reframe our own challenges. Throughout the engagement, we gained both theoretical frameworks and practical expertise, adopting a new mindset that brought us significantly closer to our target solution. They are a proactive, collaborative, and rigorous team of experts. I am confident our first joint project will not be our last. Moving forward, we are committed to leveraging this newly acquired capability to drive value for our clients."

    András Péter Kovács

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback. An external, objective, perspective on our company’s values, identity and services is invaluable, and BeHive offers a detailed, clear view of these aspects."

    Péter Vági

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback. An external, objective, perspective on our company’s values, identity and services is invaluable, and BeHive offers a detailed, clear view of these aspects."

    Péter Vági

    Position

    "Working with Behive has re-invigorated our approach – fresh ideas, innovative suggestions and a dynamic team gave us new insights to campaign development. High-quality delivery despite tight deadlines and a campaign tailored to how the receiver thinks and what they respond to. An inspiration to work with!"

    woman in black long sleeve shirt

    Tina Kiær

    Position

    "Working with Behive has re-invigorated our approach – fresh ideas, innovative suggestions and a dynamic team gave us new insights to campaign development. High-quality delivery despite tight deadlines and a campaign tailored to how the receiver thinks and what they respond to. An inspiration to work with!"

    woman in black long sleeve shirt

    Tina Kiær

    Position

    "It was wonderful working with BeHive. They did a brilliant job in understanding the Indian healthcare context and took time to familiarize themselves with the diverse cultures and emergent behaviours. Their hands-on approach of seamless focus group discussions has provided us a much granular perspective of the presenting challenges in the space. As we at HealthSafe try to combat problems of mismanaged healthcare in India, BeHive’s structured suggestions are helping us build a much more sustainable intervention program, rooted in behavioural science. Kudos to the BeHive team!"

    Suhela Kapoor

    Position

    "It was wonderful working with BeHive. They did a brilliant job in understanding the Indian healthcare context and took time to familiarize themselves with the diverse cultures and emergent behaviours. Their hands-on approach of seamless focus group discussions has provided us a much granular perspective of the presenting challenges in the space. As we at HealthSafe try to combat problems of mismanaged healthcare in India, BeHive’s structured suggestions are helping us build a much more sustainable intervention program, rooted in behavioural science. Kudos to the BeHive team!"

    Suhela Kapoor

    Position

    "Insightful and innovate are the first two words that come to mind when thinking of our work with BeHive. Their behavioural research has been among the most powerful researches we have run in a while. Special thanks to the BeHive team for the smooth and slick collaboration and the very professional approach in everything they do, it’s been great working with them. Their findings are now feeding our strategy formulation and are contributing to our everyday decisions."

    Stefánia Csordás

    Position

    "Insightful and innovate are the first two words that come to mind when thinking of our work with BeHive. Their behavioural research has been among the most powerful researches we have run in a while. Special thanks to the BeHive team for the smooth and slick collaboration and the very professional approach in everything they do, it’s been great working with them. Their findings are now feeding our strategy formulation and are contributing to our everyday decisions."

    Stefánia Csordás

    Position

    "End-to-end thinking about what the client is doing in a given situation is extremely difficult, especially since oftentimes we can only see a kind of ivory-tower view and become blind to reality. The BeHive team has opened our eyes to a multitude of perspectives on how the customer might think and how we could act on it. This external expert view is imperative during product development! Working with them was extremely helpful!"

    man in black hoodie wearing black framed eyeglasses

    András Kézai

    Position

    "End-to-end thinking about what the client is doing in a given situation is extremely difficult, especially since oftentimes we can only see a kind of ivory-tower view and become blind to reality. The BeHive team has opened our eyes to a multitude of perspectives on how the customer might think and how we could act on it. This external expert view is imperative during product development! Working with them was extremely helpful!"

    man in black hoodie wearing black framed eyeglasses

    András Kézai

    Position

    "Working with BeHive has been a transformative experience for us. Their innovative use of behavioral science has not only provided us with deeper insights but also fundamentally changed how our bank approaches and communicates with SME-s. BeHive’s expertise has helped reshape our perspective on understanding and meeting the needs of our clients. I highly recommend Behive to anyone seeking to enhance their market understanding and engagement."

    woman in black shirt smiling

    Ádám Kovásznai

    Position

    "Working with BeHive has been a transformative experience for us. Their innovative use of behavioral science has not only provided us with deeper insights but also fundamentally changed how our bank approaches and communicates with SME-s. BeHive’s expertise has helped reshape our perspective on understanding and meeting the needs of our clients. I highly recommend Behive to anyone seeking to enhance their market understanding and engagement."

    woman in black shirt smiling

    Ádám Kovásznai

    Position

    "BeHive approached the topic on which we worked on together in a proactive and innovative way. We will utilize the results of the joint work in the future, as we are maximally satisfied with the work of the team and the results are already proving to be useful for the future. It was a pleasure to work with such a vibrant and bustling team."

    Szilvia Tamási

    Position

    "BeHive approached the topic on which we worked on together in a proactive and innovative way. We will utilize the results of the joint work in the future, as we are maximally satisfied with the work of the team and the results are already proving to be useful for the future. It was a pleasure to work with such a vibrant and bustling team."

    Szilvia Tamási

    Position

    "BeHive has prepared our staff uniquely to participate in the vaccination process. The information materials had a significant, visible impact from the first day of implementation. One of the basic conditions for calm professionalism is to operate a professionally trained team with a clear task definition. Special thanks for the active participation in the implementation! The patient satisfaction rate was 97%, […] the workers satisfaction rate was 100%, the team immediately came together – BeHive played a big role in that too."

    Dr. Loránd Erőss

    Position

    "BeHive has prepared our staff uniquely to participate in the vaccination process. The information materials had a significant, visible impact from the first day of implementation. One of the basic conditions for calm professionalism is to operate a professionally trained team with a clear task definition. Special thanks for the active participation in the implementation! The patient satisfaction rate was 97%, […] the workers satisfaction rate was 100%, the team immediately came together – BeHive played a big role in that too."

    Dr. Loránd Erőss

    Position

    "BeHive brought together a skillset and professional background unmatched in Hungary, and it seems unique internationally too. It's a refreshingly new and complex attitude towards a better understanding of your customer/patient journey with a strong sense of long-term sustainability and mutual benefits."

    Kinga Tihanyi

    Position

    "BeHive brought together a skillset and professional background unmatched in Hungary, and it seems unique internationally too. It's a refreshingly new and complex attitude towards a better understanding of your customer/patient journey with a strong sense of long-term sustainability and mutual benefits."

    Kinga Tihanyi

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback."

    Péter Vági

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback."

    Péter Vági

    Position

  • "Personal assets or information about one's own family circumstances are very sensitive issues for most of our customers. The thought of the future or even one's own death also evoke strong emotions in many customers. BeHive has helped us understand what individual personas think, feel, how they react and what is important to them in certain situations. These insights helped us to make our product even better for our customers. Thanks to the whole team for the great and productive collaboration. I would never have thought to receive so many valuable impulses in such a short time."

    Jennifer Leger

    Position

    "Working with BeHive Consulting was a fantastic experience. The entire team was dedicated, professional, and a pleasure to collaborate with. Their understanding of how large organizations like WHO operate, combined with their ability to integrate behavioral science into projects, made them great sparring partners for our project. They were fast, efficient, and flexible, always adapting to our needs and delivering great results. We highly recommend BeHive Consulting to any organization looking to elevate their work with expert insights and seamless collaboration"

    Aleksandra Olsen

    Position

    "It has been a pleasure to collaborate with BeHive on defining emotional messages for consumers behind our TRESemmé portfolio. Highly enthusiastic, dynamic, professional team that came up with tailored solution with precision segments covering a wide area of consumer emotions and needs."

    Zsófia Molnár

    Position

    "The BeHive team helped us consciously identify human behavioural patterns and routines, while simultaneously enabling us to reframe our own challenges. Throughout the engagement, we gained both theoretical frameworks and practical expertise, adopting a new mindset that brought us significantly closer to our target solution. They are a proactive, collaborative, and rigorous team of experts. I am confident our first joint project will not be our last. Moving forward, we are committed to leveraging this newly acquired capability to drive value for our clients."

    András Péter Kovács

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback. An external, objective, perspective on our company’s values, identity and services is invaluable, and BeHive offers a detailed, clear view of these aspects."

    Péter Vági

    Position

    "Working with Behive has re-invigorated our approach – fresh ideas, innovative suggestions and a dynamic team gave us new insights to campaign development. High-quality delivery despite tight deadlines and a campaign tailored to how the receiver thinks and what they respond to. An inspiration to work with!"

    woman in black long sleeve shirt

    Tina Kiær

    Position

    "It was wonderful working with BeHive. They did a brilliant job in understanding the Indian healthcare context and took time to familiarize themselves with the diverse cultures and emergent behaviours. Their hands-on approach of seamless focus group discussions has provided us a much granular perspective of the presenting challenges in the space. As we at HealthSafe try to combat problems of mismanaged healthcare in India, BeHive’s structured suggestions are helping us build a much more sustainable intervention program, rooted in behavioural science. Kudos to the BeHive team!"

    Suhela Kapoor

    Position

    "Insightful and innovate are the first two words that come to mind when thinking of our work with BeHive. Their behavioural research has been among the most powerful researches we have run in a while. Special thanks to the BeHive team for the smooth and slick collaboration and the very professional approach in everything they do, it’s been great working with them. Their findings are now feeding our strategy formulation and are contributing to our everyday decisions."

    Stefánia Csordás

    Position

    "End-to-end thinking about what the client is doing in a given situation is extremely difficult, especially since oftentimes we can only see a kind of ivory-tower view and become blind to reality. The BeHive team has opened our eyes to a multitude of perspectives on how the customer might think and how we could act on it. This external expert view is imperative during product development! Working with them was extremely helpful!"

    man in black hoodie wearing black framed eyeglasses

    András Kézai

    Position

    "Working with BeHive has been a transformative experience for us. Their innovative use of behavioral science has not only provided us with deeper insights but also fundamentally changed how our bank approaches and communicates with SME-s. BeHive’s expertise has helped reshape our perspective on understanding and meeting the needs of our clients. I highly recommend Behive to anyone seeking to enhance their market understanding and engagement."

    woman in black shirt smiling

    Ádám Kovásznai

    Position

    "BeHive approached the topic on which we worked on together in a proactive and innovative way. We will utilize the results of the joint work in the future, as we are maximally satisfied with the work of the team and the results are already proving to be useful for the future. It was a pleasure to work with such a vibrant and bustling team."

    Szilvia Tamási

    Position

    "BeHive has prepared our staff uniquely to participate in the vaccination process. The information materials had a significant, visible impact from the first day of implementation. One of the basic conditions for calm professionalism is to operate a professionally trained team with a clear task definition. Special thanks for the active participation in the implementation! The patient satisfaction rate was 97%, […] the workers satisfaction rate was 100%, the team immediately came together – BeHive played a big role in that too."

    Dr. Loránd Erőss

    Position

    "BeHive brought together a skillset and professional background unmatched in Hungary, and it seems unique internationally too. It's a refreshingly new and complex attitude towards a better understanding of your customer/patient journey with a strong sense of long-term sustainability and mutual benefits."

    Kinga Tihanyi

    Position

    "To step into the shoes of clients is a difficult task in itself as a Chief Officer - many misconceptions and false beliefs can exist about the ideal customer. With the support of BeHive, we have realized many essential customer preferences which make our business strategy much more accurate and predictable in terms of the market feedback."

    Péter Vági

    Position