Most organisations are yet to realise material value from their AI investments, and the obstacle is rarely the technology itself. What stalls adoption is human: unclear purpose, psychological resistance, misplaced trust, and cultures that quietly discourage experimentation. The ADOPT framework maps the five conditions that determine whether AI takes hold in an organisation, and the three phases every rollout has to survive. From there, practical guidance on measuring adoption honestly, dividing work between people and machines, and sustaining AI use once the novelty wears off.