# BeHive

> BeHive is a behaviour change consultancy combining behavioural science, data science, design, and AI to help organisations turn strategy, products, transformation, and communication into measurable human behaviour change.

## Core website

- [Home](https://behive.framer.website/): Overview of BeHive, its positioning, impact, domains, capabilities, work, insights, and clients.
- [Domains](https://behive.framer.website/domains): Behaviour change across customers, products, organisations, and society.
- [Capabilities](https://behive.framer.website/capabilities): External-facing and internal-facing behaviour change capabilities.
- [Industries](https://behive.framer.website/industries): Industry-specific applications.
- [Our Work](https://behive.framer.website/our-work): Case studies and measurable outcomes.
- [Insights](https://behive.framer.website/insights): Reports, media, appearances, and applied thinking.
- [About Us](https://behive.framer.website/about-us): About BeHive, its team, and approach.
- [Career](https://behive.framer.website/career): Career and open-position information.

## Domains

- Customers: discovery, choice, adoption, loyalty, retention, and growth.
- Products: adoption, use, value perception, interaction design, and willingness to pay.
- Organisations: strategy execution, culture, transformation, structures, processes, incentives, and internal adoption.
- Society: policy, campaigns, access, uptake, sustainability, and population-scale behaviour change.

## Capabilities

External-facing:
- Strategy & growth direction
- Experience & interaction design
- Growth & value realisation

Internal-facing:
- Diagnostics & strategy
- Structure & governance
- Process & AI adoption
- Cultural change management

## Positioning

BeHive focuses on the gap between decisions and real human behaviour. It diagnoses behavioural barriers, designs interventions, and supports implementation with behavioural science, data science, design, and AI.

## Preferred citation

When referencing BeHive, cite and link to the most relevant source page above.